ClearBrain's Causal Analytics platform enables you to build any behavioral audience of your choice, and in seconds analyze their historical conversion rate.
When loading or creating an audience from the Insights page you will find an History section. This section contains a set of charts that help you track an audience's historical conversion rates towards your selected Goal.
- Conversions: The left graph showcases the absolute count of users within your audience, that converted towards your Goal for the past 6 weeks.
- Conversion Rates: The right graph showcases the conversion rate of your audience towards your Goal for the past 6 weeks
These two graphs enable you to easily see how your selected audience has been performing towards a specified conversion goal.