ClearBrain's Causal Analytics platform enables you to build any behavioral audience of your choice, and in seconds analyze key metrics from user count to conversion rate.

At the very top of the Audience Insights page you will find an Overview section. This section contains a summary of the most important information related to your audience, including:

  • Audience Size: the number of users that currently match the filters specified in your configured audience; below is a graph of the historical user count for this audience in previous weeks
  • Conversions Last Week: the conversion count and rate of this audience towards its specified Goal, in the previous week
  • Conversion Forecast: the forecasted conversion count and rate of this audience towards its specified Goal, in the current week
  • More Likely To Convert: a measure of how much more likely this selected audience is forecasted to convert relative to the average user


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