ClearBrain enables you to build and analyze any audience, as well as export those audiences to a Google Ads Customer List. This enables you to automatically retarget any audience in your respective Google Ads.
To export your audiences to Google, first make sure you have a Google Ads Export Connection enabled in your Data - Connections tab. Then proceed to the "Experiments" tab in your ClearBrain instance.
Click the "New Experiment" button, and select the audience you would like to export to Google. A popup modal will appear - select the "Ad Experiment" option on the side nav, and you'll be prompted with a couple text fields:
- Client Account Name: A list of enabled Google Ads Manager accounts; select the Ad Account you would like to export to
- Experiment Name: Provide a name for this group of users you would like to export; this will also be the name of the Customer List in Google Ads
- Experiment Description: An optional field to enter a more detailed description; this will also be the same description associated with the Customer List in Google Ads
Once the Experiment is saved, a Custom List will be automatically created in Google Ads.
You can find your exported audiences in your Audience Manager tab, listed underneath the Remarketing list of audiences. These audiences are based on a list of hashed email addresses or mobile identifiers for any associated users selected in the propensity range.
Predicted users will be exported immediately on export creation, and refreshed every Sunday PM PST.
Note: exporting your audiences to Google Ads is available to Enterprise customers only at this time.