ClearBrain can be used for both retargeting and new user acquisition, namely through tools like Facebook's Lookalike Audiences which help you find new potential users that look like your best existing users.
Specifically, ClearBrain has a unique way of integrating with Facebook Lookalikes. Using Facbeook's Value Optimization API, ClearBrain uploads an audience to Facebook while also appending each users' probability to convert as an extra value column. This augments Facebook's matching algorithms for even better Lookalikes and higher conversion rates.
To export your audiences to Facebook, go to the "Experiments" tab in your ClearBrain instance, and click the "New Experiment" button, and select the audience you would like to export to Facebook. A popup modal will appear - select the "Ad Experiment" option on the side nav, and you'll be prompted with a couple text fields:
- Ad Account: A list of enabled Facebook Connections; select the Ad Account you would like to export to
- Type: Choose "Standard"
- Experiment Name: Provide a name for this group of users you would like to export; this will also be the name of the Custom Audience in Facebook
- Description: An optional field to enter a more detailed description; this will also be the same description associated with the Custom Audience in Facebook
Once the Experiment is saved, a Custom Audience will be automatically created in Facebook. ClearBrain exports a list of hashed email addresses for any associated users in the audience. Audiences will be exported immediately on export creation, and refreshed every Sunday PM PST.
In Facebook's Ad Manager, this new Custom Audience will show up in your Audiences tab along with a categorization of "Value-Based". This will indicate that your exported audience of users also includes their probabilistic value for the prediction you exported.
To complete the Lookalike creation, select "Create Audience" in Ad Manager, and "Lookalike Audience" from the dropdown menu.
In the "Source" field, select the value-based audience you exported from ClearBrain, and complete the Lookalike creation as you normally would.
Facebook will in turn use this Lookalike audience to find new users who look like your predicted users, and effectively improve your conversion rate optimization.
Note: To enable your business to use Facebook value optimized lookalikes, your business must accept the value optimized custom audience Terms of Service in Facebook Business Manager. https://business.facebook.com/customaudiences/value_based/tos
Note: exporting your audiences to Facebook is available to Enterprise customers only at this time.