ClearBrain provides a point-and-click UI to select any user trait as a goal you'd like to predict, and determine which users will possess that trait this week.
Simply go to your Predictions Dashboard and click "New Prediction". You will be presented with a Prediction Wizard, which allows you to create predictive audiences from the click of a button.
Underneath the Prediction Goal section, you will see a "Predict by" button. Selecting "Predict by Trait" will allow you create a predictive audience for those users likely to possess a specific attribute value.
Selecting this option will provide a series of drop-down menus:
- "Prediction Type": this will indicate whether you want to predict which users "Will Have" a trait (conversion) or "Will Not Have" a trait (churn).
- "Choose Trait": select the group of traits you would like to predict from; available types are dependent on your connected sources; e.g. Segment connections allow you to pick from Recent User Agent, Initial UTM Medium, etc.
- "Choose Trait Type": select the specific action type you would like to predict; for instance if you selected a specific Segment Trait in the previous step, all available values for that trait will be available here
Once you select a Trait to predict, and save the prediction, the ClearBrain machine learning pipeline will learn from your users who possessed this Trait in the past week who is most likely to possess the Trait in the current week.
Predictions take 15 - 30 min on average to complete analyzing. You will be notified by email once the prediction is ready to view.