When you create a prediction in ClearBrain, you are predicting your users' likelihood to perform an action within the current calendar week.
After the calendar week subsides, ClearBrain will automatically refresh your predictions. This is important as your user behavior may change week-to-week, and a user who was likely to perform an action last week may no longer be.
Every Sunday PM PST, any active predictions will be automatically refreshed and rescored. Our automated machine learning pipelines will use new attributes and actions collected in the previous week from your connected data sources to update your active predictions.
You will be notified via email Monday AM PST once your active predictions have been refreshed.