ClearBrain enables you to build and analyze any audience, as well as export those audience to your Segment project. This enables you to automatically sync ClearBrain audiences and their associated probabilities as a user trait in your Segment Identify calls.
To export your audiences to Segment, first make sure you have a Segment Export Connection enabled in your Data - Connections tab. Then proceed to the "Experiments" tab in your ClearBrain instance.
Click the "New Experiment" button, and select the audience you would like to export to Segment. A popup modal will appear - select the "Server Experiment" option on the side nav, and you'll be prompted with a couple text fields:
- Accounts: A list of enabled Segment Connections in your ClearBrain account; select the specific connection you would like to export to
- Experiment Name: Provide a name for this group of users you would like to export; this will be the name of the "Trait" created in Segment
- Experiment Description: An optional field to enter a more detailed description
Once the Experiment is saved, it will be automatically synced to Segment via an Idnentify call for every user in the audience, and refreshed every subsequent Sunday PM PST.
Each Export will show up as a "Trait" on the Segment Identify call, synced to the Segment userID of the respective user.
Note: exporting your audiences to Segment is available to Enterprise customers only at this time.