The primary output of your prediction is the ClearBrain Score.

ClearBrain's machine learning models work by analyzing the users who performed your predicted goal in the past week to determine the relative likelihood of your users to perform the goal this week. This likelihood is represented as a propensity score between 0.0000 and 1.0000.

In the "ClearBrain Scores" section of your prediction, you will see your users bucketed into 4 groups.

  • Very Low Propensity: users with a likelihood to perform the goal between 0.0000 - 0.2500
  • Low Propensity: users with a likelihood to perform the goal between 0.2500 - 0.5000
  • Medium Propensity: users with a likelihood to perform the goal between 0.5000 - 0.7500
  • High Propensity: users with a likelihood to perform the goal between 0.7500 - 1.0000

To see each of your users' individual ClearBrain Scores, click the "Export user scores" button to create a CSV export of all your users.

Note that the ClearBrain Score is not a deterministic probability, but rather a broad likelihood match. So users with a score of 0.8300 do not have an 83% probability to convert; rather, they have a relative increased likelihood to perform the goal to those users with scores < 0.8300.  

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